Redesigning the ToneTag Website Experience
enabling seamless technology integration to facilitate increased user interaction.
Agency
The Minimalist
Project
ToneTag Website Redesign
My Role
The copyrights of this project belong solely to The Minimalist India.
I was given the opportunity to work on this project while I was interning at The Minimalist, Mumbai in 2018. The project involved collaboration with various teams at The Minimalist. (Interaction Design Team, Content Team, Development Team)
My role included designing the responsive website for ToneTag including user and market research, restructuring the information architecture, wire framing and UI design.
Information Architecture
Final UI Design
The client wanted to highlight the fact that ToneTag is a technology which is completely harnessed from sound: an integral part of nature. They opted for the pre-loader to bring about an experience of sound being harnessed from the universe.
Website Preloader
Designed Homepage
Post the preloader the cursor for the website transforms to a green pulsating interaction to depict the innovative data over sound technology of ToneTag.
A live demo sticky interaction across the website was implemented in an attempt to help the users understand the applications of the technology and immerse them in the experience.
Discover UseCases Detail Page
In order to aid users to discover the application of ToneTag that best suited their context, the usecases were divided into tabs of payment and engagement services that could be effectively filtered based on industry.
